Bank of East Asia picks fencers Edgar Cheung and Cheung Siu-lun as brand ambassadors

07 BEAThe Bank of East Asia (BEA) and its subsidiary Blue Cross Asia Pacific Insurance (Blue Cross) have appointed fencers Edgar Cheung Ka-long and Cheung Siu-lun as brand ambassadors.

The group said it has been investing resources into cultivating local athletes and supporting sports development. Since 2015, the company has supported the development of fencing in Hong Kong through Blue Cross, including title sponsorship of the Hong Kong Open Fencing Championships organised by the Hong Kong Fencing Association for six consecutive years, as well as the Asian Fencing Championships in 2017. The BEA Group also supports various youth fencing training programmes that nurture potential fencing talent.

Looking ahead, BEA and Blue Cross said they will continue promoting fencing, with an aim to bring a positive vibe to the community through continuous collaborations with the two athletes and a series of brand endorsement activities, adding that they also recognise the importance of youth development, and provide support in many aspects for all-round development of younger members of society, which will improve their personal resilience, build self-confidence and allow them to discover their potential.

Marketing Interactive

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