CTBC Bank won three awards at the first Harvard Business Review Complex Chinese Edition Digital Transformation Award for its efforts in promoting digital innovation.
At a ceremony on September 29, CTBC president James Chen was awarded the Digital Transformation Leader Award, while CTBC Bank was honored with the Integrated Digital Transformation Pioneer Award in the service sector and the bank’s online loan platform received the Operational Excellence and Transformation Award.
The award organizer praised CTBC for innovating and promoting digital transformation, and its success in connecting diversified consumer ecosystems by modeling various financial scenarios.
Awarding Chen with the Digital Transformation Leader Award recognizes his role as a key player in the bank’s digital transformation, it said.
To meet customers’ expectations, Chen not only transformed the overall banking service experience, but also integrated the organization to improve efficiency, creating an agile and innovative digital concept and environment, while leading his colleagues to work together, it added.
The COVID-19 pandemic has accelerated customer demand for digital finance, and CTBC said its vision for digital transformation includes two major goals: digital end-to-end services and banking everywhere.
To achieve the digital end-to-end goal, the bank redefined and redesigned its financial service process, and constructed a smooth, efficient and valuable customer experience based on the perspective of customers.
To reach the goal of banking everywhere, it adopted a cross-industry alliance strategy, providing financial services in daily life, so customers do not need to go to physical branches and can use the bank’s services anytime and anywhere.
CTBC’s online loan platform, which won the Operational Excellence and Transformation Award, is to make customer needs its core focus, and optimize customer service, application review and operation procedures, with the aim of establishing a complete database system and striving to develop more personalized services.