The Rizal Commercial Banking Corporation (RCBC) brought home three banking awards including the Best Retail Bank, at the prestigious Retail Banker International Trailblazer Awards held last October 7, 2021.
The Retail Banker International (RBI) Trailblazer also recognized RCBC as the Best in Mass Affluent Banking and Best Loyalty/Rewards Strategy for RCBC Bankard Services Corporation, the bank’s credit card unit.
Organized in collaboration with Arena International, the United Kingdom, Middle East Economic Digest (MEED), Dubai, and GlobalData (Singapore), the 12th annual edition of RBI Asia Trailblazers Awards honors retail banks and leaders across the world with leading innovations that greatly helped their customers in these unprecedented times.
The bank was recognized for its Hexagon Club product, where members are provided with premium banking service and special perks.
Hexagon Club significantly contributed to RCBC’s business by increasing its deposit level by P40.7 billion in 2020; growing its total deposit base to P165 billion, or 48 percent of the total retail business deposit; generating P113 billion in total current account/ savings account (CASA), representing 35 percent of the Bank’s total retail business CASA; among others.
RCBC Bankard was given the Best Loyalty/Rewards Strategy award as it was able to empower its cardholders to help fellow Filipinos whose livelihoods were affected by the pandemic restrictions and support medical frontliners.
The credit card unit launched two rewards redemption campaigns that rallied its cardholders to use their rewards points to help the less fortunate and the frontliners.