HNB FIT, Asia’s first fitness related app launched by Sri Lanka’s most digitally- savvy bank HNB PLC, was crowned as the ‘Best IoT initiative’ at the Asian Digital Finance Forum and Awards recently.
Hosted by the Asian FinTech Academy (AFTA) in Colombo, the forum recognised and awarded organizations and impactful individuals at a hybrid event. Central Bank of Sri Lanka Assistant Governor Dharmasiri Kumaratunge, Fintech Association of Sri Lanka (FASL) President Rajkumar Kanagasingam and Fintech Association of Japan Vice—Chair Takeshi Kito participated in the event as Guests of Honor together with representatives from leading organisations in Sri Lanka.
Sharing his thoughts on the win, HNB Head of Deposits, Viranga Gamage shared: “We are honoured to see the HNB FIT banking product recognized and awarded as an impactful initiative. The product is unique to the Asian region and was mainly aimed to incentivize accountholders encouraging them to take minimum 6,000 steps per day, and be a healthier version of themselves. HNB FIT is the cohesive union of new tech and the fitness culture which aims to improve an individual’s health and wellbeing.
“Given that AFTA is a prestigious global body that has supported and encouraged digital expansion across the region by executing programmes on revolutionary financial solutions, we are delighted to be recognised for our efforts. We are thrilled to see our creativity entwined with technology pay off, especially amongst the youth of the nation.”
HNB FIT promotes health and wellbeing by rewarding attractive interest rates for achieving a foot count on a daily basis. This one-of-a-kind initiative introduced in 2017 has received positive feedback since its launch.
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