UOB launches first Wellness Festival

UOB on June 27 launched its inaugural Wellness Festival at the UOB Plaza atrium, with booths, workshops and stage activities showcasing the Bank’s myriad array of wellness propositions promoting holistic well-being that it offers to customers.

The UOB Wellness Festival, held in conjunction with the Singapore Tourism Board’s Wellness Festival Singapore 2023, it took place on 27 and 28 June 2023, with free admission for all.

UOB is the first and only financial institution participating in the national initiative, as the Bank demonstrates its commitment to wellness and celebrates its accomplishments in the space since it launched its wellness proposition in July last year. With its participation, UOB highlights the importance of every aspect of wellness, including physical, mental, emotional and even financial, to the holistic well-being of customers.

“Health, wealth and wellness are inextricably linked, and we at UOB have taken the lead in guiding our customers towards bettering their financial as well as physical and mental health via our focus on holistic wellness.

Response to our wellness activities and events over the past year has been very positive, and we believe that these propositions will be even more relevant and useful to our customers in the current economic climate. Health is wealth, and the key to achieving both is through holistic wellness,” said Mr Benny Chan, Managing Director of Group Channels and Digitalisation, UOB.

From July 2022 to end-April 2023, more than 10,000 UOB customers had partook in activities such as essential oil mixing, tea blending and scent sachet making at wellness engagement booths situated in various branches around Singapore. Specially curated monthly wellness events such as art jamming workshops, zumba and yoga workouts, as well as talks on salient financial topics such as property insights and will writing also met with an overwhelming response, with more than 1,300 customers attending the sessions.

Over 1,200 have also undergone basic health screening and wellness scans at UOB branches, and more than 20,000 UOB TMRW app users received wellness-related Insight Cards, prompting them to better their overall wellness. UOB’s myriad wellness offerings has also translated into more than 2,000 new-to-bank customers, 13,000 new product sign-ups, as well as a sizeable uptick in the uptake of wealth products.


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